Unmatched Softness and Quality
Crafted with high-quality materials, each Rilakkuma plush offers exceptional softness that’s perfect for cuddling, relaxation, and play. The plushies are designed to withstand the test of time while maintaining their plush feel.
Easy to Care For
Rilakkuma plush toys are surface washable, making maintenance simple and hassle-free. Keep your favorite plush toy fresh and clean with minimal effort, ensuring that the comfort never fades.
Rilakkuma plush toys are not just for cuddling—they are premium collectibles, perfect for fans and collectors. Limited-edition designs and collaborations with other brands make these plushies valuable treasures.
Shop Popular Rilakkuma Plush Products
Explore the most-loved Rilakkuma plush toys that have captured the hearts of fans around the world. Don’t miss out on limited edition releases—find your perfect Rilakkuma plush today and experience the true essence of comfort and cuteness.
Rilakkuma San-X Original Plush (Small)
San-X Original Rilakkuma Series plush. 8-inch Tall Plush – Small. Super soft, premium quality collectible stuffed toy perfect for cuddling, play, or sleep. Surface washable for easy care and maintenance. Available in Medium, Large, and Jumbo sizes.
Rilakkuma Kiiroitori San-X Original Plush (Medium)
San-X Original Rilakkuma Series plush. Super soft, premium quality collectible stuffed toy perfect for cuddling, play, or sleep. Surface washable for easy care and maintenance. 9″ Tall Plush – Medium. Suitable for ages 0+.
San-X Original Rilakkuma Sleeping Bag Plush Series
Plush. San-X Original Rilakkuma Series Plush. Super soft, premium quality collectible plushie perfect for play and sleep. Surface washable for easy care and maintenance. Removable sleeping bag. Suitable for ages 3+.
About Rilakkuma Plush
RilRilakkuma Plush is a Japanese brand created by the company San-X in 2003, which quickly became popular thanks to its character, a bear symbolizing relaxation and comfort. Its name comes from the combination of the words “relax” and “kuma” (bear), highlighting the brand’s main theme—comfortable and peaceful living.
Rilakkuma has two main companions—Korilakkuma, a little white bear, and Kiiroitori, a yellow bird, who actively accompany him in various stories and products. These characters complement the brand’s concept and create an atmosphere of coziness and simple enjoyment of life. The stories and images of Rilakkuma often show him and his friends in relaxed poses, with tea cups, under blankets, or just resting, which is perfect for people seeking calm and harmony in their everyday lives.
The Rilakkuma product line includes plush toys, home accessories, stationery, and clothing. All of these items are made in the signature style featuring the bear and his friends, attracting fans worldwide. The brand also releases collectible items, including limited editions and collaborations with other well-known brands.
Rilakkuma has gained massive popularity not only in Japan but also abroad, becoming a symbol of relaxation and a cozy lifestyle. In 2020, an animated series titled “Rilakkuma and Kaoru” was released on Netflix, telling the everyday life of the bear and his friends. This added even more recognition to the brand, making it iconic for fans of animation and Japanese culture.
Rilakkuma has become not just a character, but a part of culture, symbolizing the desire for a slower, more relaxed pace of life, which makes it especially appealing in today’s world, full of stress and tension.
Hear From Customers
I never thought I’d be one to collect plush toys, but Rilakkuma changed that. These plushies aren’t just toys; they’re little pieces of art. The stitching and overall craftsmanship are outstanding. I bought the Kiiroitori plush, and the vibrant yellow bird has a way of brightening up my workspace. They are high-quality and durable, which makes me feel like I’m investing in something special. Plus, the fact that they are so soft makes them ideal for a quick nap or relaxation.
Jack Thompson
Rilakkuma has always been one of my favorite characters, and finding these plush toys has been such a delight! The quality of the plush is amazing – it’s incredibly soft and perfect for hugging after a long day. I bought the small Rilakkuma plush, and it’s become my little companion. The attention to detail is impressive, and the colors are so vibrant. Plus, it’s surface washable, which makes it easy to keep clean. Whether you’re a fan of cute Japanese characters or just need something cozy to snuggle with, Rilakkuma is the way to go!
Claire Matthews
I first introduced my kids to Rilakkuma when they were toddlers, and now, years later, these plush toys are still some of their favorites. We have the Korilakkuma Sleeping Bag Plush, and it’s a huge hit! The removable sleeping bag feature is adorable and practical for my little ones. I love how soft and cuddly the plush is, making it the perfect bedtime buddy. It’s a great addition to their toy collection and a reminder of the calming joy Rilakkuma represents. My kids absolutely adore it!
